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Friends reaching for slices of a Loopini margherita at dinner new & improved taste
★ men's health food of the year 2026

the pizza you can eat every day.

as much protein as 2 protein shakesas much fiber as 5 cups of oatmealfewer net carbs than 2 bananas

the healthiest pizza, made with italian ingredients and a crust made from an ancient superfood.

in one whole pizza

  • 56gprotein
  • 20gfiber
  • 590calories

at target, whole foods, wegmans and more

  • Target
  • Whole Foods Market
  • Wegmans
  • Erewhon
  • image/svg+xml
  • Pop Up Grocer

dentro la pizza

what makes it better.

four things we refuse to compromise on. hover or tap to see why.

A Loopini margherita on the table at Casa Loopini

our crust starts with italian wheat flour. never bleached, never bromated, and grown in italy, where spraying glyphosate on wheat before harvest isn't allowed.

simple flour, the way our nonne used it. light on your stomach, not heavy.

  • complete protein: all 9 essential amino acids
  • fiber to keep your gut happy
  • low glycemic: steady energy, no crash
  • phytosterols, natural plant compounds
  • minerals like potassium, magnesium and iron
  • grown around the mediterranean for thousands of years

our sauce is made only with tomatoes grown in southern italy. sun, soil and nothing to hide.

our mozzarella is made in italy, just for us, to our own recipe: less fat, more protein. it still melts and stretches the way mozzarella should.

tutta intera

one whole pizza.

yes, the entire thing. here's what you get.

  • 56g

    protein

    as much as 2 protein shakes

  • 20g

    fiber

    as much as 5 cups of oatmeal

  • 42g

    net carbs

    fewer than 2 bananas

  • 590

    calories

    fewer than a sweetgreen harvest bowl (740)

Loopini Classic Margherita, whole pizza (420g), per its nutrition label. Protein shake: about 28g protein, a typical ready-to-drink shake. Oatmeal: cooked, about 4g fiber per cup (USDA). Banana: medium, about 24g net carbs each (USDA). sweetgreen harvest bowl: 740 calories per sweetgreen.com, October 2026.

nessun paragone

nothing compares to loopini.

the whole pizza, side by side with the freezer aisle. and a carton of eggs.

loopini vs
whole pizzaloopiniclassic margherita · 14.8oz (420g)leading traditional21.1oz (597g)other "better-for-you"10.9oz (310g)other high protein11.3oz (320g)9 large eggs450g · same protein as one loopini
protein per 100 calories 9.5g 4.3g 4.0g 6.1g 8.8g
fiber per pizza 20g 8g 19g 4g 0g
net carbs per pizza 42g 156g 72g 89g 4g
fat per pizza 12g 68g 38g 15g 43g
calories per pizza 590 1,480 840 660 648

Calories, fiber, net carbs and fat per whole pizza as sold; protein shown per 100 calories. Net carbs = total carbs minus fiber. Egg values for 9 large eggs (450g), the protein equivalent of one Loopini pizza, per USDA data. Comparator pizza values from the reference products' published labels, September 2026.

pick your favorite.(or all three)

find them in the freezer aisle. bake, slice, repeat.

Classic Margherita
Classic Margherita box, back

Classic Margherita

the one that started it all.

  • 56gprotein
  • 20gfiber
find a store
Truffle White Pizza
Truffle White Pizza box, back

Truffle White Pizza

for when you're feeling fancy on a tuesday.

  • 64gprotein
  • 19gfiber
find a store
Plant Based Margherita
Plant Based Margherita box, back

Plant Based Margherita

all the flavor, zero dairy.

  • 40gprotein
  • 24gfiber
find a store
Nutrition facts
The framed Loopini race jersey, I'm on a Loopini pizza diet, with the race bib and medal
the loopini challenge

100 days.pizza every day

we ate loopini every single day for 100 days and tested everything. here's what happened.

not a trip.casa loopini

we took the loopini family to sicily. long tables, sea, too many slices. a way of living.

see the trip
Holding a Loopini pizza box on the boat
Swimming in the sea with a Loopini pizza box
Friends passing slices across the dinner table
Dancing under the Loopini neon sign
The group holding Very Chic to Be Italian fans

the loopini familyon the feed

real people, real pizza, zero filter.

worn by the family.in giro per il mondo

loopini merch isn't for sale. eat pizza, earn points, wear it.

get your loopini card
Two friends walking through town in Loopini diet crop tees loopini diet crop tee
The Loopini diet zip hoodie from behind, under a stone arch loopini diet zip hoodie
Wearing the navy Loopini diet crop tee in the sea loopini diet crop tee
in crust we trust tee
Wearing the In Crust We Trust t-shirt at a New York event in crust we trust tee
Two friends in pink and navy Loopini diet crop tees loopini diet crop tee
in crust we trust tee
in crust we trust tee
Leaning on a 7-Eleven gas pump
Friends on a boat in Loopini diet crop tees loopini diet crop tee

you won't find it in stores.
you'll find it at the table.

la famiglia
In Crust We Trust t-shirts hanging in the garden at Casa Loopini